business strategy


  • The Problems of Multiple Accounting Standards

    The Problems of Multiple Accounting Standards

    In this global economy, companies don’t try to operate in small…

  • Effectiveness of IT in Managing Information within an Organization

    Effectiveness of IT in Managing Information within an Organization

    The effectiveness of information technology depends on how we use it…

  • Customer Interaction in Online and Physical Stores

    Customer Interaction in Online and Physical Stores

    Even with online stores, some customers still prefer brick-and-mortar stores because…

  • Rethinking the Traditional Shopping Mall Experience

    Rethinking the Traditional Shopping Mall Experience

    In the era of the Internet, Amazon, Walmart, and two-day shipping,…

  • Marketing 3.0 and Exxon Mobil: A Mission Statement

    Marketing 3.0 and Exxon Mobil: A Mission Statement

    Marketing 3.0 is a new approach to marketing where customers are…

  • Michael Porter’s Five Forces Model

    Michael Porter’s Five Forces Model

    The Five Forces framework enables companies to find an attractive industry…

  • Shaming your Employees is Not the Solution

    Shaming your Employees is Not the Solution

    Employees that are afraid will never speak up, continue looking for…

  • Opportunity Costs and Sunk Costs

    Opportunity Costs and Sunk Costs

    Some people double down on bad investments and end up losing…

  • Customers Are Not Always Right

    Customers Are Not Always Right

    There is an old saying that declares that “the customer is…

  • Blue Ocean Strategy in Product Development Using Netflix as an Example

    Blue Ocean Strategy in Product Development Using Netflix as an Example

    What used to be a blue ocean for Netflix as the…

  • The Failed Business Processes for the Boeing 787 Dreamliner

    The Failed Business Processes for the Boeing 787 Dreamliner

    Boeing should have tested the parts and features of the plane…

  • How Lego Aligned Information Systems with Business Strategies

    How Lego Aligned Information Systems with Business Strategies

    Since Lego creates products based on movies and other characters, it’s…