Business, Strategy, and Leadership

Grow your business smarter. Explore strategies, insights, and resources to boost your success in today’s competitive market.


  • Avoiding Marketing Myopia in Web Design Agencies

    Avoiding Marketing Myopia in Web Design Agencies

    Web design agencies need to rethink their customers and evolve so…

  • Does Your Company Need a CIO?

    Does Your Company Need a CIO?

    One of the biggest advantages of having a CIO is that…

  • Understanding SWOT Analysis

    Understanding SWOT Analysis

    The SWOT framework helps to facilitate the discussion with stakeholders on…

  • The MoSCoW Prioritization Technique

    The MoSCoW Prioritization Technique

    Time to market is essential and projects usually have budget constraints…

  • Information Systems and Strategic Advantage of Zipcar

    Information Systems and Strategic Advantage of Zipcar

    Zipcar changed the industry by bringing a Web 2.0 approach into…

  • What is a Product Roadmap?

    What is a Product Roadmap?

    The roadmap informs all stakeholders of the status of the product…

  • Blue Ocean Strategy in Product Development Using Netflix as an Example

    Blue Ocean Strategy in Product Development Using Netflix as an Example

    What used to be a blue ocean for Netflix as the…

  • The Failed Business Processes for the Boeing 787 Dreamliner

    The Failed Business Processes for the Boeing 787 Dreamliner

    Boeing should have tested the parts and features of the plane…

  • How Lego Aligned Information Systems with Business Strategies

    How Lego Aligned Information Systems with Business Strategies

    Since Lego creates products based on movies and other characters, it’s…

  • What is the Net Promoter Score?

    What is the Net Promoter Score?

    The Net Promoter Score is calculated by getting the percentage of…

  • Where to Start in Data Science, Data Analysis, and Business Intelligence

    Where to Start in Data Science, Data Analysis, and Business Intelligence

    Believe it or not, a lot of data analysis can be…

  • When Cloud Computing Makes Sense for a Large Corporation?

    When Cloud Computing Makes Sense for a Large Corporation?

    In most cases, cloud computing makes sense for a start-up company…